Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it.
First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base.
-
💡 RESOURCES
Get started with the Story Greenlight Roadmap™: https://www.storygreenlight.com/consult
-
📝 SHOW NOTES
00:00 The danger of expertise
00:52 The Master Story Framework and Experts
02:48 Mistakes experts make in building a business
04:20 An expert is not always an entrepreneur
05:33 Jeff's early mistakes as an expert building a business
07:51 Expertise is not a business growth solution
09:44 Expertise is not enough to build a successful business
10:52 The first step to getting clients as an expert
--
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.