If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first.
If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need.
Should you even create content at all?
Maybe you should, and maybe you shouldn’t.
The only way to know is to have a full plan in place, and that’s what we’re talking about in this episode.
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💡 RESOURCES
The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult
📝 SHOW NOTES
00:00 Don't create content without a plan
01:07 Our first experiences creating social media content
02:36 Questions to answer before making content
03:21 Different professionals show up differently online
05:00 Answers you need before making content
05:54 The Story Greenlight Roadmap™: Story Alignment
07:03 Who are the characters in your business's story?
08:51 The Story Greenlight Roadmap™: Messaging
09:42 The Story Greenlight Roadmap™: Strategy
10:09 Different strategies for different contexts and businesses
11:42 What resources do you have to make content?
12:21 What kind of content is necessary?
12:57 The Story Greenlight Roadmap™: Implementation
13:52 What goes into implementation?
14:24 What does YOUR roadmap to success look like?
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