Just showing up is no longer good enough on the internet. If we want people to take us seriously as creators and communicators, we have to level up from everyone else just pulling out their cell phone. When we do, we immediately communicate that we have our act together, and we have something worth our audience’s attention.
Our guest today is an expert at helping creators do exactly that – Kevin Shen helps creators, authors, and thought leaders create their very own dream studio space in their own home. And not only does he demystify the technical details of camera, sound, and design, he does it in light of the psychology of what’s taking place. That’s what we dig into today.
Learn more about Kevin and see some amazing before/after transformations at https://www.storygreenlight.com/dreamstudio
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RESOURCES
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert Kiyosaki https://amzn.to/33Qi9vj
SHOW NOTES
2:40 How Kevin helps people set up their own studio spaces, and the need to show up well in the digital world
5:07 How Kevin started as a gear geek and computer programmer
6:31 How introversion plays into video creation
7:41 How video can scale our personal presence and impact
8:37 The power of moving pictures is now available to everyone, not just movie and TV stars
9:36 Kevin’s transition from high school to college and unsatisfying start-up life
12:02 Kevin’s decision to start as a YouTuber
13:21 Why you need to have an actual business model to make money
15:09 Jeff’s journey of learning about emotional impact and turning it into a viable business
17:23 The tension between the meaning and the money, and how it needs to overlap
20:09 How emotional reasoning can pull us down
20:59 How entrepreneurs are like surfers – the need to maintain balance
23:11 How Kevin decided to make a change – finding the balance of meaning while building business structure
29:23 How Kevin picked his new business direction – helping people do what they were already asking for
31:34 What results do people get from upgrading the look and sound of their space? Adding visual credibility, removing audio distractions
34:40 If you want to create connection on the internet, you have to craft your internet persona
37:25 The personal benefit of having a good studio space: you’re more likely to want to create content!
40:00 How to join the new cohort for the Dream Studio course
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Kevin has done a more in-depth presentation on the elements for setting up your own dream studio for members of The Green Room here at Story Greenlight. If you’d like access to that training, along with a host of other storytelling, communication, and filmmaking resources, try out The Green Room for a month for free. Get started now at https://www.storygreenlight.com/greenroomfree.
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