Story Greenlight with Jeff Bartsch
We help experts and professional advisors elevate your message to drive results in your business and impact in your life. Story Greenlight founder Jeff Bartsch is a visionary storyteller and coach who built his career over 20 years as a broadcast television editor in Hollywood, working with clients including ABC, NBC, Universal, Disney, Apple, and many others. His commentary has been featured in Time Magazine, USA Today, the Associated Press, and multiple textbooks. Story Greenlight is all about helping you build genuine relationship with your people through strategic storytelling and human-driven communication. Because real people trust real people, and human connection is everything.
Story Greenlight with Jeff Bartsch
031. Finding Your Thing Under the Thing w/ Jeff Bartsch
Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different creators, but we all have it, including you.
It’s called The Thing Under the Thing, and it is incredibly powerful when you use it well. Here’s how to find it for yourself.
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🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.
💡 RESOURCES
Seth Godin’s Nail Analogy, from his book: “This is Marketing”
Ingvar Kamprad, founder of IKEA: https://en.wikipedia.org/wiki/Ingvar_Kamprad
📝 SHOW NOTES
00:00 Finding #TheThingUnderTheThing #TTUTT
00:57 The Iceberg
02:33 Emotional Transference for better or worse
05:21 What does your audience REALLY want?
08:43 Examples of deeper emotions in different content types
12:29 Attaching ideas to visual representation
13:52 The lamp and Jeff's connections
18:57 The lamp and other connections
20:22 Lessons from a lightbulb
23:11 The emotional power of TTUTT
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