Story Greenlight with Jeff Bartsch
We help experts and professional advisors elevate your message to drive results in your business and impact in your life. Story Greenlight founder Jeff Bartsch is a visionary storyteller and coach who built his career over 20 years as a broadcast television editor in Hollywood, working with clients including ABC, NBC, Universal, Disney, Apple, and many others. His commentary has been featured in Time Magazine, USA Today, the Associated Press, and multiple textbooks. Story Greenlight is all about helping you build genuine relationship with your people through strategic storytelling and human-driven communication. Because real people trust real people, and human connection is everything.
Episodes
42 episodes
042. You want to do WHAAAT?? Communication Moments Pt 2 w/ Jeff Bartsch
Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing.Get them wrong, your bus...
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37:29
041. Donuts in the Kitchen – Communication Moments Pt 1 w/ Jeff Bartsch
We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying. It’s tempting to just become a hermit and only focus on the next big project or sales contract. Bu...
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20:30
040. Power Story: From Invisible to King w/ Jérôme Savoie
What was a specific moment where you realized “I’m really good at [blank]”… or even better, you realize “THIS is my superpower”?We all have moments in our lives that can be turned into Power Stories, anchor stories that we can use to cre...
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25:52
039. Build Your Influence with Strategic Storytelling w/ Jeff Bartsch
Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than w...
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34:01
038. Your Roadmap for Content Marketing w/ Jeff Bartsch
If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first.If you just blindly start executing things without that plan, there’s a...
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16:22
037. Expertise is Not Enough w/ Jeff Bartsch
Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it. First the bad news: your expertise is not enough. In this episode, Jeff dives into why,...
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14:28
035. Conquering the Mental Games of Video Creation w/ Diana Gladney
It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming… and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too. Wh...
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35:20
036. Baking Up Your Own Book w/ Jennifer Harshman
If you have a unique way of serving your people, and you’re looking to show up in a unique way that serves them even more, then maybe you should write a book.And when you do, you need to talk to today’s guest. Jennifer Hars...
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32:24
034. We’re Back - Tell Your Stories, Get More Clients with Jeff Bartsch
When you tell stories that show you’re not just a professional advisor but a real human being, you set yourself apart from everyone else and build trust. And when you UNDERSTAND the story of your clients, you know how to better serv...
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17:30
033. Discovering Your New Path – and Podcast Hiatus – w/ Jeff Bartsch
As experts, teachers, and coaches, we have a message to share with our people. Often we find that’s easier said than done. But every obstacle in your way is a chance to more fully discover who you are and what you have to offer to the world.
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24:41
032. Combining 2 Niches Into 1 Diehard Community w/ Dan Thompson of Guns and Guitars
Dan Thompson has built a YouTube channel of over 200,000 subscribers that allows him to live and travel with his family full-time in their RV. But that’s just the beginning. Dan’s not only built a business around his content, he’s done it by co...
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1:02:51
031. Finding Your Thing Under the Thing w/ Jeff Bartsch
Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different creators, but we all have it, including you.It’s called The Thing Under the T...
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26:39
030. Why Storytelling Is Worth It Even When It’s Hard w/ Jeff Bartsch
If you’ve ever wondered “I thought storytelling was supposed to be easy, why does it feel so hard to do”, it’s not just you. It can be easy, but it can also be really confusing and frustrating.Here’s the thing: the harder something is to...
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23:27
029. Balancing Life and Content Creation w/ Meredith Marsh
Eventually, content creators reach a point where they realize, “I need to get serious about how I think about creating content…” which is usually followed by “there are too many things to be done, and too little time to do it.” What do we do wh...
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45:59
028. Remixing a Creative Online Business w/ Joe Gilder
Sometimes offering a product or service online makes sense because we see lots of people doing it. But when it comes to helping people with our own knowledge or creativity while making an income from it, sometimes it’s easy to wonder how that w...
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50:21
027. The Five Levels of Storytelling on YouTube w/ Jeff Bartsch
How do you actually get a story out of your head and into a video on YouTube? There are lots of ways to do it, but it’s easy to get confused and frustrated in the process.Today Jeff Bartsch talks about the 5 levels of s...
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34:37
026. Multiply Your Content, Multiply Your Income w/ Shelly Saves The Day
As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model.If we really want to achieve the income and the impact that we know is possible, we’ve gotta play ...
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42:33
025. How to Survive Creative Success, Pt 2 w/ Zack Arnold, ACE
What happens when you’ve reached what everyone else would consider success, and you’re miserable? What happens next?Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yours...
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38:27
024. How to Survive Creative Success, Pt 1 w/ Zack Arnold, ACE
As creatives, so many voices tell us that having the biggest audience is the ultimate goal. But when you talk to people who are there, we find that it’s not that simple.Zack Arnold, ACE, is an award-winning film and television editor, do...
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38:25
023. What “Cinematic” Actually Means
Content creators love to throw around the term “cinematic.”In this episode, we’re gonna talk about what the term “cinematic” actually means, why it matters to every content creator including you, and why getting “cinematic” results might...
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23:38
022. Finding Your Unique Creative Path w/ Doc Rock
As content creators, we’re usually ready to agree that creativity is important. What we might not realize is how much our creativity can stretch and evolve, no matter our backgrounds and no matter our current state.Doc Rock is a YouTuber...
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47:17
021. Building Your Creative Brand w/ JP Hightek
Not too long ago, putting content into the world at all was impressive. Now, anyone can release content into the world with the push of a button, and we have to play a bigger game in order to stand out.JP Hightek began in the world of ph...
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47:04
020. Evolving as a Creator w/ Kevin Kolbe
Sometimes it’s easy to forget that content creation has been happening for a long time – before the internet, before moving pictures, even before the printing press.The elements that build compelling content exist outside any one platfor...
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54:04
019. Using Your Creativity to Create Your Freedom w/ Dan Currier
YT creators are known for wanting more views and more subscribers, usually so they can earn more money. But if that happens, then what? How much is enough? Why are we creating in the first place?Today’s guest knows all about that journey...
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46:52
018. How Creatives Can Build Multiple Income Streams w/ Javier Mercedes, pt 2
It’s been said that in many contexts, the most dangerous number is one – relying on one idea, one main client, or definitely relying on just ONE income stream.Today’s guest has built his creative work into a full-time income that started...
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40:31