Story Greenlight with Jeff Bartsch
We help experts and professional advisors elevate your message to drive results in your business and impact in your life. Story Greenlight founder Jeff Bartsch is a visionary storyteller and coach who built his career over 20 years as a broadcast television editor in Hollywood, working with clients including ABC, NBC, Universal, Disney, Apple, and many others. His commentary has been featured in Time Magazine, USA Today, the Associated Press, and multiple textbooks. Story Greenlight is all about helping you build genuine relationship with your people through strategic storytelling and human-driven communication. Because real people trust real people, and human connection is everything.
Story Greenlight with Jeff Bartsch
037. Expertise is Not Enough w/ Jeff Bartsch
Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it.
First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base.
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💡 RESOURCES
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📝 SHOW NOTES
00:00 The danger of expertise
00:52 The Master Story Framework and Experts
02:48 Mistakes experts make in building a business
04:20 An expert is not always an entrepreneur
05:33 Jeff's early mistakes as an expert building a business
07:51 Expertise is not a business growth solution
09:44 Expertise is not enough to build a successful business
10:52 The first step to getting clients as an expert
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